The credibility of products and services is essential to a business, and fake reviews can have really bad impacts. It can mislead the consumers, causing them to have the wrong opinion about the products and services. Fake positive reviews can disrupt balance and fair competition. Therefore, extra work needs to be done to spot and eliminate fake reviews for the sake of honest products and services marketing environments. This leaves us with a question: How to spot counterfeit reviews while shopping Amazon products.
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- Check the profile of a reviewer
- Break down the review into pieces
Paying attention to the review length is advised. Reviews that are too short and unclear like “very good”, “best product ever” might be unreliable since they convey no information and give no guidance to the next consumers. It also shows that the writers of those fake reviews even didn’t care about the product they were reviewing.
Be sure to inspect grammar and spelling. It is confirmed that counterfeit reviews are mostly sourced from the Internet. They are written sloppily and don’t even sound like any real customers giving their opinions at all.
- Using a fake review detector
In my experience and others, ReviewMeta is recommended to check Amazon reviews. ReviewMeta is a service that analyzes only amazon customer reviews and gives the user the result of whether the inspected reviews are fake or not.
The procedure is simple. You simply copy and paste the product’s link onto the tool. ReviewMeta will analyze all the product’s reviews, spot, and pick out the ones that are evaluated unreliable or not authentic. Finally, the tool will give you the actual adjusted rating without the fake reviews. Getting AI to do the job is a good idea. However, you need to keep in mind that the tool is not always correct since it wouldn’t fully anticipate the human’s behaviors and words. Well-fabricated lies can still slip through the net.
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Summing up
Shopping online is fun, but the fun is no more when you meet a counterfeit product or spending a lot of effort to avoid the bad sellers. There are many ways to see if the reviews of the product are trusted or not. Be wise and choose the best solutions for you and shop wisely.